CoolVines Newark

It is our goal at CoolVines to create an environment, both in our stores and on the web, where anyone can shop for wine without feeling overwhelmed by the complexity that often surrounds the experience of shopping for wine. We believe that one should be able to enjoy the search for wine as much as the drinking of it (well, almost as much). We believe that it is possible for every wine drinker to learn how to find wines that suit his or her personal palate…and not be held captive to the wine ratings of “experts”. We believe that it is a wine merchant’s responsibility to know and be proud of the wines that are on its shelves, rather than to let the buyer beware.